Adobe Marketo Engage Architect Master - AD0-E560

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Adobe Marketo Engage Architect Master 認定 AD0-E560 試験問題:

1. After evaluating global operations, the Marketing Operations team for a mid-sized organization determines that changes must be made to how many operational processes are running in their Adobe Marketo Engage instance. Some processes that cleanse and enrich the data being synced to Marketo Engage from Salesforce must be retired. The team negotiates a new process with Sales Operations to make values in certain data fields compulsory before a salesperson can save a new Contact in the CRM.
Before pushing this change live, which stakeholders must be enabled in the new process?

A) CMO, CFO, Sales Operations, Head of Sales, and the Marketing team
B) Sales Operations, Sales Representatives, Sales Managers, and Data Analysts
C) Marketing team, Sales Operations, and the Head of Sales
D) The CMO, Data Analysts, the Head of Sales, and the Marketing team

2. A business has a Marketo Engage database size of 1,000,000 person records and finds that 10% of the database has potential duplicate records based on email addresses. The consultant wants to understand how the duplicate records are being created.
Which fields should the consultant first review to understand the problem?

A) Registration Source Type and Registration Source Info
B) Person Source and Inferred Source Type
C) Original Referrer and Original Search Phrase
D) Original Source Type and Original Source Info

3. A global organization wants to manage regional campaigns separately.
What setup should be implemented?

A) Create a separate workspace for each region
B) Use one global partition
C) Establish static lists for each region
D) Use Smart Campaigns for segmentation

4. Which issues commonly arise during a Marketo instance audit? (Choose two)

A) Inconsistent folder naming conventions
B) Missing lead activity logs
C) Overlapping campaign schedules
D) Unused system tokens

5. A company is using Marketo with the native integration to Salesforce CRM. They have Marketo Revenue Explorer and have set up channels for Paid Advertising, Web Content, and Events.
The company runs quarterly campaigns that touch all three channels and wants to identify:
which of these channels are generating the most opportunities from newly-acquired leads the cost of opportunities by channel to analyze where they should focus their Marketing spend for their next quarterly campaign They are using Opportunity Contact roles correctly and have assigned period costs to all programs.
Which report would they need to set up in Marketo Revenue Explorer to analyze this in Marketo?

A) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (FT) Opportunities Created and (FT) Cost of Opportunity
B) Opportunity Analysis Area report using measures for Program Channel and dimensions for Number of All Opportunities and Opportunity Amount
C) Program Opportunity Analysis Area report using dimensions for Program Channel and measures for (MT) Opportunities Created and (MT) Cost of Opportunity
D) Program Cost Analysis Area report using dimensions for Program Channel and measures for Program Cost and (FT) Opportunities Created

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